“Pakistan can earn huge foreign exchange through export of fashion industry if it succeeds to catch the attention of western buyers.They are going to other regional countries to buy hand-made embroidery and products for fashion industry despite the fact that Pakistan has far better expertise.
Pakistan is a great place as it has marvellous potential as far as fashion industry is concerned”.These views were expressed by the speakers while addressing a conference on fashion industry.Head of Italian delegation Stella Maria Novarino, Diana Battaggia and UNIDO Representatives and LCCI office-bearers attended the conference. Stella Maria Novarino said that all those women are not just workers but artists who are doing embroidery, stitching and other related works.”We also want to change the perception of Pakistan in the world through Pakistani finest quality work and art and want to highlight the talent of Pakistani women that is fit for international fashion Industry”, she added.Pakistani women entrepreneurs have everything that Italian fashion companies need.
There is no reason to not to work with them, she added.He said that Pakistan’s fashion designing and clothing industry has become an important dimension for national economy because of its export potential.He said that decision makers should realize its significance in view of its huge potential for future expansion and give all possible facilities.Convener LCCI Standing Committee on Women Business Development Aasia Sial Khan said that we have to promote our fashion industry and embroidery sector to secure an important place in the international market.
She said that collaboration between Pakistani and Italian fashion designers can be a milestone. Pakistan’s hand-made embroidery can be merged with Italian designs and we are working on this project with the help of UNIDO, she added.Members of Italian & UNIDO delegation Danielle Doujour, Elisabetta Latanzio Illy, Federico Barassi and Dino Fortunato also spoke on the occasion.No content from Business RecorderBusiness Recorder shall not be responsible or held liable for any error of fact, opinion or recommendation and also for any loss, financial or otherwise, resulting from business or trade or speculation conducted, or investments made, on the basis of the information posted here.