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Fashion house Fendi to fund restoration of ancient Roman temple dedicated to Venus

To mark the initiative, Fendi will next week put on a fashion show amid the towering ruins of the temple, which is located in the heart of the Roman …Read more





Fashion house Fendi to fund restoration of ancient Roman temple dedicated to Venus

Five years after it paid for the restoration of the Trevi Fountain the fashion house Fendi is coming to the rescue of another icon in Rome the ancient Temple of Venus The company which was founded in Rome has pledged 25 million to clean and
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Will the reform of Romes ruins be an improvement

In 2013 Fendi contributed 22m to the cleaning up of the Trevi fountain last year Bulgari sponsored the Spanish Steps Italian big fashion seems to too In Rome in 2007 the terrace of the Temple of Venus and Rome was filled with illuminated
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The fall of Rome Italys fears that corporate-sponsored restoration projects will lead to the Disneyfication of its cultural heritage

But as Italy courts private cash to rescue some of the globes best-known relics of the ancient world nevertheless make the landmarks of Rome seem like so many fashion accessories The Trevi Fountain by Fendi The Colosseum by Tods
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Trevi Fountain Brought to you by Fendi

Some companies making donations for instance will receive discreet recognition near monuments something purists say could nevertheless make the landmarks of Rome seem like so many fashion accessories The Trevi Fountain by Fendi The Colosseum by Tods
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Renzi asks private sector to help save Pompeii

in Rome luxury shoemaker Tods is financing works at the Colosseum while high-end fashion house Fendi is expected to refurbish the Trevi Fountain Collapses at Pompeiis Temple of Venus and other ancient buildings this weekend sparked fresh international
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Ancient Roman city of Pompeii starts to CRUMBLE after heavy rain causes part of temple wall to collapse

The Temple of Venus is of an ambitious restoration project launched last year with European Union funds Italian media have highlighted the contrast between the management of Pompeii and a successful exhibition about the ancient Roman city at the
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